The Power of In-Store Pick Up

Offering in-store pick up for brands that sell in physical stores and online can boost sales and improve the customer experience. This blog provides valuable insights, tips and tricks to help brands integrate in-store pick up into their e-commerce platforms.

Introduction:In today’s digital age, it's no longer enough for brick-and-mortar retailers to operate only in physical stores. To succeed, they must also have a strong online presence. One way to bridge the gap between physical and digital is by offering in-store pick up for online purchases. In-store pick up is a game changer, providing a seamless customer experience that enables customers to shop online and collect their purchases in-store. In this blog, we'll take a closer look at the benefits of in-store pick up, how to implement it on popular e-commerce platforms, and provide valuable tips for optimizing this feature.

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The Benefits of In-Store Pick Up

• Boosts Sales: According to a survey by Adobe, 67% of online shoppers prefer to pick up their purchases in-store rather than pay for shipping. This can lead to higher conversion rates, as customers are more likely to complete their purchases.
• Improves Customer Experience: In-store pick up provides customers with greater flexibility and convenience, enabling them to collect their purchases at a time that suits them.
• Increases Foot Traffic: In-store pick up can also help to drive more foot traffic to physical stores, as customers may be tempted to browse and make additional purchases.

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Implementing In-Store Pick Up on Ecommerce Platforms

• Shopify: Shopify offers a range of in-store pick up options, including buy online, pick up in-store, and curbside pick up. Merchants can customize the in-store pick up experience to match their brand, and can also enable location-based inventory tracking.
• Squarespace: Squarespace provides a simple and intuitive in-store pick up feature, which can be set up within minutes. Merchants can customize the pick up location and availability times.
• Webflow eCommerce: Webflow offers a range of in-store pick up options, including curbside and in-store pick up. Merchants can also set up location-based inventory tracking and custom pick up instructions.

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Tips for Optimizing In-Store Pick Up

• Make it Easy to Find: Ensure that customers can easily locate the in-store pick up option on your website or e-commerce platform.
• Offer Flexible Pick Up Times: Provide customers with a range of pick up times, including evenings and weekends.
• Notify Customers: Keep customers informed throughout the pick up process, sending them updates when their purchase is ready for collection.
• Personalize the Experience: Consider offering in-store pick up customers special discounts or exclusive offers.
• Advertise the Service: Promote your in-store pick up service across all your marketing channels, including social media, email marketing and in-store signage.