Dermaesthetics Beverly Hills (DBH) partnered with Nexus Commerce to centralize their Shopify operations, speed up project delivery, and power data-backed growth. With custom development, AI-powered support, and strategic collaboration tools, DBH transformed its fragmented workflows into a unified brand system that scales.
Overview
Dermaesthetics Beverly Hills (DBH), a clinical skincare brand known for results-driven formulations, partnered with Nexus Commerce to streamline Shopify growth, accelerate execution, and unify collaboration. Facing a growing catalog and expanding retail footprint, DBH needed more than just development—they needed a strategic operating system for their brand.
The Challenge
Fragmented workflows between internal teams and contractors
Delays launching product pages and ad campaigns
No system to turn analytics into actionable tasks
Lack of centralized brand-aligned recommendations
Needed custom Shopify solutions without full-time developers
The Nexus Commerce Solution
35+ Completed Projects managed end-to-end inside Nexus
Custom Landing Pages for each product launch, built for mobile and ad traffic
Shopify App Strategy, including subscriptions, upsells, reviews, and retention tools
Custom Liquid Development to match DBH’s aesthetic and clinical voice
Dynamic Skin Quiz powered by conditional logic for personalized shopping
Brand Strategy Consolidation, merging retail and pro sites into one experience
AI-Powered GPT Assistant, trained on DBH’s catalog for internal consultant support
Monthly Strategic Recommendations driven by live store data
Visual Feedback Canvas for faster reviews, subtasks, and real-time file management
Results
Faster Execution: Projects launched in days, not weeks
Smarter Collaboration: Marketing, product, and dev teams aligned in one workspace
Innovation at Scale: First in category to use GPT-trained assistant internally
Growth Unlocked: Ongoing strategy briefs improved bundling, pricing, and CRO
FAQ
Frequently asked questions
What does Nexus do?
Nexus connects to your Shopify store and works like an AI coworker — it monitors your revenue, identifies what's hurting growth, and executes the fixes automatically. That means rewriting product pages, building landing pages, optimizing conversion flows, and shipping changes live to your store. Every day, it delivers a prioritized briefing of what it found and what it did. You stay in control. Nexus does the work.