Textured Tech, a premium beauty supply store in Carson, CA, partnered with Nexus Commerce to transform their Shopify site into a personalized, customer-first shopping experience. With intelligent navigation, advanced Klaviyo integrations, and data-informed merchandising, they boosted engagement and set a new standard for community-driven commerce.
Overview
Textured Tech is a premium beauty supply store rooted in culture, community, and care. As their customer base expanded, they needed a site that could match their mission—personal, easy to navigate, and reflective of their support for Black-owned beauty. Nexus Commerce stepped in to overhaul their Shopify experience, redesigning their digital storefront for clarity, conversion, and connection.
The Challenge
Outdated design that didn’t reflect the breadth or ethos of the brand
Navigation organized solely by brand, limiting discovery by concern or product need
Klaviyo setup lacked behavioral triggers and segmentation capabilities
Homepage and hero sections were static and not optimized for conversion
Limited ability to spotlight new arrivals, bestsellers, or dynamic collections
The Nexus Commerce Solution
Full Site Redesign with refreshed UX and updated navigation for easier product discovery
Navigation Rebuild based on hair care concerns, skin care types, and customer goals—not just brand
Dynamic Homepage Merchandising, showcasing rotating bestsellers and collections by concern
Conversion-Driven Hero Section, optimized to spotlight the most clicked SKUs and top-performing products
Klaviyo Smart Popups, personalized by collection page and visitor behavior to segment subscribers into hyper-targeted flows
Category-Level Customization, enabling tailored merchandising experiences for different customer types (curly hair, dry scalp, hyperpigmentation, etc.)
Product Education Enhancements across PDPs to help first-time shoppers make confident choices
Results
Higher Conversion Rates from homepage and collection pages due to intuitive navigation and dynamic merchandising
Stronger Engagement via Klaviyo with segmented email flows tied to real customer behavior and needs
Improved Product Discovery by shifting focus from brand to concern-based collections
Positioned as a Community Leader with a site that reflects Textured Tech’s values and delivers a premium, inclusive experience
FAQ
Frequently asked questions
What does Nexus do?
Nexus connects to your Shopify store and works like an AI coworker — it monitors your revenue, identifies what's hurting growth, and executes the fixes automatically. That means rewriting product pages, building landing pages, optimizing conversion flows, and shipping changes live to your store. Every day, it delivers a prioritized briefing of what it found and what it did. You stay in control. Nexus does the work.