At The Wishes Co., the art of gifting is both a mission and a passion. This commitment to delivering personalized, meaningful gifts is reflected in the recent enhancements we implemented on their e-commerce website. Recognizing the potential to expand their digital footprint, we developed a robust online platform that not only streamlines the shopping experience but also highlights their unique value proposition of empowering individuals with Intellectual and Developmental Disabilities through meaningful employment.

Our comprehensive redesign involved the integration of a 'Build a Gift' feature, which allows customers to create personalized gift baskets from a selection of high-quality items. This feature caters to a variety of occasions and preferences, from corporate gifting to personal celebrations. To manage the complexity of hundreds of products and variants, we implemented strategic tagging logic. This system categorizes each item not just by type but also by gifting occasion, recipient type, and other relevant attributes, making it easier for customers to navigate the site and find the perfect product.

Furthermore, we connected their Shopify platform with advanced functionalities for subscriptions, gift cards, and an enriched content management system that includes a blog for sharing gifting ideas and company updates. This structured yet flexible categorization greatly improves user experience by streamlining the product discovery process.

Through this partnership, The Wishes Co. has not only broadened their market reach but also solidified their reputation as a leader in custom and inclusive gifting solutions. The enhancements have enabled The Wishes Co. to effectively scale their operations and meet the increased demand, leading to significant growth in site traffic and conversion rates, as customers enjoy an intuitive and satisfying online shopping experience that makes gifting effortless and enjoyable.