Become Athletics is an organization deeply committed to enriching lives physically, spiritually, mentally, and financially. We were entrusted with crafting a brand identity that conveys growth, community, and empowerment. Our design team developed a visual identity that reflects these core values through a distinctive logo and cohesive branding elements.

Our design strategy included a logomark that artistically represents growth and a typeface that maintains readability across various applications, ensuring brand consistency. The choice of a geometric sans-serif font, Nexa, enhances the brand’s modern and inclusive feel, suitable for digital and print mediums.

To further solidify the brand's presence, we utilized a color palette that embodies warmth and professionalism, and integrated these elements across all marketing materials. The result is a strong brand identity that effectively communicates Become Athletics' mission and fosters a sense of belonging and achievement among its community.