The Renaissance Man Book Club, based in Dallas, operates as a 501(c)(3) nonprofit aimed at fostering an environment where academia meets entertainment to support the holistic wellness of black men. Our objective was to design a logo and brand identity that encapsulates this mission while resonating with both academic and casual readers.

Our design process included a comprehensive review of similar platforms and resulted in a logo that combines modern and traditional elements, reflecting the club’s commitment to deep intellectual discussions and casual, engaging community events. The chosen color palette and typography reinforce a sense of accessibility and sophistication that appeals to a diverse membership.

Final deliverables included a full suite of branding materials used across various media, from social platforms to print, ensuring consistent brand messaging. This cohesive branding strategy has helped the Renaissance Man Book Club elevate its profile and extend its reach within the community, enhancing its ability to attract new members and partners.