At The Wishes Co., a commitment to personalized, thoughtful gifting drives their mission. Recognizing the potential to expand their digital footprint, we partnered to enhance their e-commerce store, turning it into a comprehensive marketplace for custom gifting. Our strategic approach involved the development of a 'Build a Gift' feature, which allows customers to create personalized gift baskets from a selection of high-quality items, catering to a variety of occasions and preferences.

To manage the complexity of hundreds of products and variants, we implemented strategic tagging logic. This system categorizes each item not just by type but also by gifting occasion, recipient type, and other relevant attributes, making it easier for customers to navigate the site and find the perfect product. This structured yet flexible categorization greatly improves user experience by streamlining the product discovery process.

Moreover, our enhancements have enabled The Wishes Co. to effectively scale their operations and meet increased demand for both individual and corporate gifting solutions. This has led to significant growth in site traffic and conversion rates, as customers enjoy an intuitive and satisfying online shopping experience that makes gifting effortless and enjoyable. Through this partnership, The Wishes Co. has not only broadened their market reach but also solidified their reputation as a leader in custom and inclusive gifting solutions.